Thursday, June 26, 2008

Mobile Payment Systems In Malaysia: Its Potentials And Consumers' Adoption Strategies


Mobile payment system is an effective means of providing customers with admission or money off vouchers which can be coded or designed to allow viral spread. One of the mobile payment systems that available in Malaysia is Mobile Money. It is a PIN-based Mobile Payment Solution designed by Mobile Money International Sdn. Bhd. to deal with the limitations and bottlenecks created by cash, cheques and credit cards.

Mobile Money can advance the function of mobile phone to allow registered users to pay for goods and services at anytime, anywhere by using only a mobile phone coupled with a 6-digit security Personal Identification Number (PIN) via Short Messaging Service (SMS).

Mobile Money is targeting 1 million Malaysian mobile phone subscribers to use the MM Wallet from about 7,000 Malaysian currently. Besides, there are 13,000 merchants linked with Mobile Money which will provide services to user and enable user to send cash to anyone, pay merchants, buy Telekom Malaysia Bhd’s (TM) iTalk card, Celcom and Maxis reload cards, bus tickets and other utility bills by just replying to an authorization PIN to make payment.

In a globalization trend nowadays, Money Mobile has to make more effort to promote their services in order to encourage more consumers to adopt this payment system. For example, Mobile Money committed to provide the highest level of security to protect their user which will enhance the user's confidence over their service.

Other than that, Money Mobile may also give member benefit to user which can allow user to purchase some products or services with a lower price when they using mobile payment system. (eg. MM Corporate Call Plan).

For more information please go to http://www.mobile-money.com/index.html

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