Nowadays, webblog is not only for personal uses but corporate too. Corporate uses webblog to reach its organization goals. There are few types of corporate blogging which can be categorized as either internal or external. You can view this website for more information: http://ecommerze.blogspot.com/2007/09/six-types-of-corporate-blogs_12.html.
Here are the ways how corporate blogging helps organizations. Internal blog encourage employee participation and it is a place for free discussion of issue and collective intelligence. It provides direct communication between various layers of an organization and hence brings on a sense of community. Therefore, through internal blog, different level and department employees can know each other well and also contribute their expertise. External blog is always used to announce new products and services, to explain and clarify policies, or to react on public criticism and certain issues. Hence, external blog is a place where provides communication between organization and customers. Thus, enable organization know the customers need and also enable customers know the organization, the products or services of the organization well.
An example of corporate blog implementation and its effect: http://www.dellcommunity.com/
Here are some pros and cons of corporate blogs.
Pros:
1. Blogs have potential to help the organization develop stronger relationships and brand loyalty with its customers, as they interact with the 'human face' of the organization through blogs.
Here are the ways how corporate blogging helps organizations. Internal blog encourage employee participation and it is a place for free discussion of issue and collective intelligence. It provides direct communication between various layers of an organization and hence brings on a sense of community. Therefore, through internal blog, different level and department employees can know each other well and also contribute their expertise. External blog is always used to announce new products and services, to explain and clarify policies, or to react on public criticism and certain issues. Hence, external blog is a place where provides communication between organization and customers. Thus, enable organization know the customers need and also enable customers know the organization, the products or services of the organization well.
An example of corporate blog implementation and its effect: http://www.dellcommunity.com/
Here are some pros and cons of corporate blogs.
Pros:
1. Blogs have potential to help the organization develop stronger relationships and brand loyalty with its customers, as they interact with the 'human face' of the organization through blogs.
2. Blogs, in an intranet environment, can be an excellent way of sharing knowledge within the organization.
3. Blogs can be a positive way for getting feedback, and keeping your finger on the pulse, as readers react to certain pieces, suggest story ideas, etc.
Cons:
1. Most people have the difficulty in write down their ideas in a clear manner and not interesting to say as well.
2. It is hard to maintain a blog because writing and designing the blog coherently is very time-consuming. As a result, blogs are not updated, thus damaging rather than enhancing the reputation of the organization.
Cons:
1. Most people have the difficulty in write down their ideas in a clear manner and not interesting to say as well.
2. It is hard to maintain a blog because writing and designing the blog coherently is very time-consuming. As a result, blogs are not updated, thus damaging rather than enhancing the reputation of the organization.
